Optimizing Sites for Dummies

When it comes to tips on how you can optimize your sites for the search engines, you would most probably be hearing the same thing from most people – choose your keywords carefully, always have fresh content on your site, have a good internal link structure, build your links with sites that have similar content and high ranking, and so on. In truth, there are so many things that you have to consider when optimizing your site for the search engines that these tips do not automatically stop at ten. So what were the tips that came after 10?

One of the things that very few people would tell you is that do not focus too much on your PageRank. Too often, people are so caught up with getting higher PageRank that they forget to consider just how human-friendly their site should be. Too often, also, you would come face-to-face with sites that do not have high PageRank but whose traffic is something to envy.

Even if you get to see many professionals claiming to have a way to increase your site’s ranking or amount of traffic in as little as a few days, keep in mind that good SEO is something that does not happen overnight. It is a long-term process that would need a lot more effort.

Although they may look good on site, frames, flash animation and AJAX do not actually add value to your site in terms of search engine optimization. This is because they do not link to a specific part on your site. Most SEO Orange County would recommend that you skip on frames and use flash as well AJAX sparingly. The same goes for JavaScripts. In the event that you would need to put a large flash animation on your home page, make sure that you put some text and a link underneath it so that the spiders and bot would be able to crawl through it.

Link building is more about quality rather than quantity. According to SEO Orange County professionals, even if you have thousands of links pointing to your site, if each of these links are not related to your content and do not have considerable traffic going their way, then it has very little value.

Lastly, most SEO Orange County professionals would tell you that all your SEO efforts are only as strong as your call to action. If you do not have any, then, your SEO efforts become weak and useless.